Content Strategy: WRAC Extended Learning Initiative

I was asked by leaders of the Writing, Rhetoric, and American Cultures (WRAC) Department at Michigan State University to develop a plan to achieve their long-standing goal of providing robust e-learning experiences for current students and alumni of the Professional Writing program. I conducted research with the department heads, faculty, current students, and alumni to better understand the needs of each of these groups. Then, I developed a content strategy and style guide that would offer a framework for the department. Finally, I presented this content strategy to the department heads and later with other stakeholders at the university.