Textbook Chapter: Rhetoric and Experience Architecture

In 2016, I was selected to write a chapter for the upcoming textbook on Experience Architecture: Rhetoric and Experience Architecture. The introduction for my chapter and link to the book can be found below. I can provide a copy of my chapter for private use upon request.

Audience Awareness: Resituating Experience Architecture as Execution

Introduction

Though user experience (UX) has historically been difficult to define, there has been a marked push in recent years to resituate the role of user experience within organizations. More specifically, a push to shift user experience from a tactical to a strategic role. In 2012, industry expert Peter Merholz called for a rethinking of user experience as strategy, not design (or, primarily doing tactical work such as wireframes and workflows). Today, other practitioners continue to explore this concept in various discursive contexts. This growth in our understanding of what it means to be an effective UX practitioner is reflected in the developing field of experience architecture (XA).